How To Write Ad Copy (Using Your Spam Folder)

Go here to watch it on Youtube.

Do you ever get stuck coming up with new ideas for copy and headlines in your marketing campaigns?

I have something for you.

A never-ending stream of heavily tested and optimized words, phrases and paragraphs that you can get fore free, every day, for the rest of your life.

Sounds too good to be true right?

Well, it’s true.

And it’s sitting in your email client right now, waiting for you to take advantage of it.

Just check your spam folder.

Spammers Are Evil Geniuses

Say what you want about email spammers… but they’re definitely not dummies.

They send billions, if not trillions of emails per year via sophisticated operations all over the world.

This means they have oceans of data to optimize on.

They know exactly what works. And they send it to us all day long, every day of the year.

How To Use It

In 2017, marketers are spending hundreds of dollars per month to get access to spy tools. These tools let you see what other marketers are doing to give you an idea of what is working.

And these spy tools are worth every penny.

Why?

Because they show you exactly what you can do to make money as well.

The thinking is: “If it’s working for 10 other people, it will probably work for you“.

The same can be said about your Spam folder.

If it’s working for the spammers, there’s a good chance it can work for you too.

The trick is to not focus on the vertical.

When you look in your spam folder you’ll probably find a lot of spam for dating, hookups, government grants, free money from Nigerian Royalty and weight loss.

Take what they’re doing with these verticals and apply it to your own campaign.

Go beyond the product they’re promoting and tap into the emotion or tactic they’re using.

You can even just take some words and test them in your vertical.

If these words and phrases are working well enough for them to use them, they could work for you too.

Make sense?

I hope so.

1. Go to your email spam folder
2. Look for headlines, words and phrases you could use on your own stuff
3. Test it against what you have now
4. Optimize based on the results.

It’s free, it’s easy and it’s delivered everyday to your inbox for free.

Go check right now. I bet you have several just from today.

Watch the video to see the whole thing. The spam headlines start at about the 8:29 mark.

And do me a favor…

If you find a really good (or really funny) subject line or phrase in there, post it in the comments below.